Kenya is regarded as a prime African business destination, with significant growth potential for transport, logistics development and business acumen. Kenya is the main hub of the East African region therefore a key focal entry point in the market.
Traveling as a business delegation to meet the authorities, associations, chambers and key decision-makers in Nairobi as well as operations authorities on the ground allows business mission delegates to form partnerships that give weight to their business propositions.
Over the years, there is growth to cater to the demands not just of the Kenyan market, but of the whole region of East Africa and Ethiopia. Africa is seen as the second most attractive investment destination in the world. It has strong fundamentals to encourage investment including steady democracy and macroeconomic growth; an improving business environment; rising consumer class; abundant natural resources and infrastructure development.